Around the beginning of 2021 streamers started to drift away. The craze eventually came to an end though, as most hype trains do. Total hours watched increased from 535.2k to 177.5 million. ![]() Average Twitch viewer rank went from 602 to 68 (but averages at 2 after August 15 once things really start to sodapop off).Average viewers increased from 256 to 80.6k.The following data compares the time period between April 1st-June 30th 2020 to July 1st-September 30th 2020: Once a game starts to gain a little popularity on Twitch, it just keeps growing. A snowball pattern can be seen between FFXIV and Among Us here. Before long, sodapoppin and xQc were streaming the game to tens of thousands of concurrent viewers. But that was before a combination of 8 Korea based streamers started to play the game on a regular basis. The "who done it?" game released in 2018 to. Most people active in the gaming world are at this point keenly aware of Among Us, and have more than likely played it. Not the worst problem to have for a game with a new expansion coming out this fall.Īmong Us (Among Us official art, copyright Innersloth) In fact, FFXIV got so popular after this streamer craze, they briefly ran out of digital keys for the game. Channels like Rubius, summit1g, fextralife, and moistcr1tikal all joined in on the bandwagon. Several other high profile and mid tier streamers started playing FFXIV not long after Asmongold's viewership peak of over 210,000. Average Twitch viewer rank went from 53 to 22, peaking as the 2nd most watched game briefly on July 3rd.Total hours watched went from 4.9 million to 18.3 million.The average viewer count went from 7.1k to 36.6k.It's been 20 days since Asmongold decided to give FFXIV a try, and the following data compares the time period between June 1st-30th and July 1st-22nd. The most recent example of this hype phenomenon is Asmongold's venture into Eorzea with FINAL FANTASY XIV ONLINE (abbreviated to FFXIV for the rest of this article). Below we'll take a look at some real world examples of games that have gone through this scenario.įINAL FANTASY XIV ONLINE (FFXIV ONLINE official art, copyright SQUARE ENIX) Game developers can also opt to contract streamers to play their games on or after release with the intention of increasing exposure and popularity. This type of organic occurrence can make or break a game. ![]() Now dozens of high profile and mid tier streamers are playing the game, rocketing it to the top of the Twitch charts. As other streamers see the fun and success Billy is having playing his new game, they hop on the hype train. But that's not all, these events generally have a trickle down effect. More and more people tune in, increasing the games exposure. Twitch regulars see that Billy is playing something other than their main game and thinks "Wow, it's unusual to see Billy playing a new game, I wonder what's going on?". Chat sees this merriment and thinks "Wow, this game seems really fun". Billy is having a genuinely good time playing a new game and living in the moment. And whad'ya know, they like it! All of a sudden, a game with a modest following and 5,000 average concurrent players is thrust into the limelight. Some big name streamer, lets call them Billy, decides to play a random recommended game via their chat, steam store, or a quirky online ad. On top of that, modern games desperately try to imbed themselves into your gaming routine with battle passes, seasonal rewards, and limited time events.ĭuring these frantic scrambles for games to establish themselves in the eyes of the masses, something miraculous occurs. ![]() The days of game loyalty are a vintage thought as the sheer volume and variety of video games continually increase. Most gamers are more than happy to jump ship from a "dying" game as soon as streamers stop playing it as frequently. The bigger question is how LONG will your game remain popular? The consumer side of video games is a rapidly moving and turbulent mass of people just waiting for the next big trend. What happens is that your game will become really, really popular. Alright well, the answer is kind of a no brainer.
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